Probability Clustering

Target group segmentation is growing in importance out there. Probability Clustering (PC) is our cluster analysis tool for segmenting target groups and sometimes even product features.

Probability Clustering is often used as an add-on to conjoint analysis or MaxDiff projects, when you need to know how many segments your market consists of, the size of each segment and how preferences differ between the market segments. One great advantage of Probability Clustering is that it eliminates several problems associated with traditional cluster analysis.