Welcome to us
Front line choice market research with conjoint analysis and similar tools.


We have more than 25 years of experience including close to 300 choice research projects. It is most likely that we already have encountered similar market problems in related industries/ product categories.


We use a variety of research tools to ensure tailoring of each set-up to each business need. Still, tools are just tools. Choice research is in essence a mindset, a way of thinking.


We use all research tools first-hand in-house. This means that it is much easier for us to keep going at a high steady pace. No go-betweens, no delays, no mess.